Once again, the English lead the way (first, omnipresent camera surveillance -- now facing a bit of a backlash, and now RFID-tagging your drawers):
Marks & Spencer is including radio frequency identification (RFID) tags in clothes at one of its shops in a trial to improve stock accuracy and product availability. But the company is being careful to steer clear of privacy concerns.
The trial began on 13th October in its High Wycombe, England store and will last four weeks, with RFID tags embedded in some men's suits, shirts and ties.
CASPIAN weighs in:
Crucially, as far as privacy activists are concerned, there will be no scanners at the checkouts, and therefore no way in which purchaser details can be connected to the garment number.
Katharine Albrecht, director of Privacy group CASPIAN (Consumers Against Supermarket Privacy Invasion and Numbering) has taken a measured view of the M&S approach, telling CNet:
"We stand firm in our opposition to item-level RFID tagging of consumer products and encourage consumers not to purchase them. But we do want to recognize Marks & Spencer's responsible attitude toward the trial. Other retailers have simply chosen to ignore the serious privacy and health concerns of their customers."