A nice post on the RFID Wal-Mart project. What's really amazing to me is that CASPIAN, a group cited in the linked posting, managed to allegedly get Wal-Mart to pull the test "shelf" but also claims to have gotten the Full Ari denial treatment. All this just by pointing out the whereabouts of the aforementioned shelf.
That all changed when CASPIAN visited the Brockton store, photographed the "smart shelf," and pointed it out to Wal-Mart shoppers -- who were horrified. We got the word out to thousands of CASPIAN members where it spread like wildfire across the Internet. For several days in June Wal-Mart was so overwhelmed with angry email and phone calls that they actually had their PR executives answering the phones.
I'm not saying that's totally out of the question, but I've got a Wal-Mart not far from me, and I can't imagine anything I could tell the folks I see shopping there that would "horrify" them to the point of getting out the pitchforks and torches and storming the Laboratory.
But hey, if it works in Brockton . . .
In Northern Va., .... maybe a FlashMob . . . where hundreds of people show up and start doing the Wedgy Dance in front of the Smart Shelf . . . .